What is the "Innovation Behavioral Science" Project?

Innovation Behavioral Science (IBS) Project

IBS is one of key projects at GLOCOM led by diverse experts.

1. Purpose of Innovation Behavioral Science

We believe that the key success factor of innovation is not strategy, but human behavior. This project is the research on "mindset and behavior" of people challenging to transform corporations and society.

2. Our Approach

We've focused on the innovative behavior of Business Producers and Social Entrepreneurs.